You, read correctly. Fifty. Eight. Dollars! Who knew it was possible to purchase a diamond engagement ring or wedding band under the same roof as toilet paper and laundry detergent (and in some states guns)? Walmart has recently expanded their assortment of quality diamond jewelry for every budget, with a wide selection of engagement rings and other bridal jewelry all under $1,000. The bargain retailer even offers layaway year-round on all jewelry purchases.
Ginny Rothschild, senior category director of jewelry and accessories at Walmart shares, “Couples today face a lot of financial pressures and we believe ring buying shouldn’t be one of them.” Walmart also surveyed 1500 respondents in January 2013 about their perceptions of engagement rings. Surprisingly (or not), nearly half of those Americans surveyed (47.6 percent) disagree that an engagement ring should cost the age-old “rule” of two months’ salary and a whooping sixty percent disagree that ring quality is defined by the size of the diamond.
Walmart offers three main collections: Forever Bride Collection (rings start at $58), Always & Forever Platinaire Collection (rings start at $98 and diamonds are set in a blend of sterling silver and five percent platinum) and the Keepsake Collection (rings start at $168 and diamonds are set in 10K or 14K yellow or white gold or sterling silver).
I realize some of you are clutching your pearls at the idea of your engagement ring and/or wedding band coming from Walmart. But really…If you like the ring and love the person giving it to you, does it matter if it came from Tiffany, Cartier or a mom, a pop vintage shop or even an indie, under-the-radar designer? I’m a firm believer that true style cannot be purchased. Let’s see how extensive these collections get in years to come…
Would you wear an engagement ring or wedding band from Walmart? Why/why not?