As you might have heard, the mass retailer Target aka Tar-jay is now carrying a bridal collection. Yes, really. Now you can actually purchase your wedding dress from the same place you ordered your backyard patio furniture! The collection, sold exclusively online, launched with four wedding gowns, eight bridesmaids dresses and two flower girls dresses.The prices range from $69.99 to $129.99. Whoa. I’m really feeling this tulip skirt bridesmaid style in quartz grey. What I’m not feeling is the online-only purchase availability. While I realize a growing number of brides are purchasing their dresses online, I still feel this is a time when trying on a garment is key. The good news is Target has a liberal return policy. Since mass retailers like J.Crew and Bebe entered the recession-proof wedding market, it was only a matter of time before Tar-jay jumped on the bridal bandwagon.
Engagement rings and wedding bands at Wal-Mart. Wedding gowns at Target. What’s next? Only time will tell…
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